We first : how brands and consumers use social media to build a better world /

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Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.

Bibliographic Details
Main Author:	Mainwaring, Simon
Corporate Author:	Tantor Media
Other Authors:	Lee, John Rafter (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Old Saybrook, Conn.] : Tantor Media, [2011]
Edition:	Retail ed. ; Unabridged.
Subjects:	Social responsibility of business. Capitalism. Social media > Economic aspects. Branding (Marketing) Internet marketing. Entreprises > Responsabilité sociale. Médias sociaux > Aspect économique. Stratégie de marque. Marketing sur Internet. branding. BUSINESS & ECONOMICS. > Marketing. > General. BUSINESS & ECONOMICS. > General. BUSINESS & ECONOMICS. > Development. > Sustainable Development. BUSINESS & ECONOMICS. > Customer Service. BUSINESS & ECONOMICS. > Leadership. BUSINESS & ECONOMICS > Distribution. Downloadable audio books. Audiobooks. Livres audio.
Online Access:	Connect to the full text of this electronic book

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