Cover Image

Onward : how Starbucks fought for its life without losing its soul /

In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.

Bibliographic Details
Main Author: Schultz, Howard
Other Authors: Gordon, Joanne, Bowlby, Stephen (Narrator)
Format: Audio eBook
Language:English
Published: [Minneapolis, Minn.] : HighBridge Audio, 2011.
Series:Listen Alaska.
Subjects:
Starbucks Coffee Company.
Schultz, Howard.
Coffee industry > United States.
Coffee > United States > Marketing.
Organizational change > United States.
Leadership > United States.
Café > Commerce > États-Unis.
Changement organisationnel > États-Unis.
Leadership > États-Unis.
Coffee industry.
Coffee > Marketing.
Leadership.
Organizational change.
United States.
Downloadable audio books.
Audiobooks.
Livres audio.
Online Access:Connect to the full text of this electronic book
Description
Summary:In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
Item Description:Downloadable audio file; available in WMA or MP3 format.
Title from: Title details screen.
Unabridged.
Duration: 12:39:42.
Physical Description:1 online resource
Playing Time:12:39:42
ISBN:9781611744927
161174492X