rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Writing for the web
    sub title: creating compelling web content using words, pictures and sound
  title info:
    title: Creating compelling web content using words, pictures and sound
  name:
    name part: Felder, Lynda.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: cau
    place:
      place term: Berkeley, Calif
    publisher: New Riders
    date issued: ©2012
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (x, 181 pages) : illustrations
  abstract: With Writing for the Web , you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content . For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com.
  table of contents: All you really need to know -- Best practices for writing for the web -- Working with images -- Adding motion -- Adding sound -- Writing nonlinear, interactive stories -- Writing succinctly -- Writing with style and good grammar -- Telling a good story -- A refresher on the rhetorical modes -- Writing instructions -- Writing blogs -- Re-vision -- Writing practice.
  note: Lynda Felder.
  note: Includes bibliographical references (pages 175-176) and index.
  subject:
    topic: Web sites
    topic: Design
  subject:
    topic: Business writing
  subject:
    topic: Business communication
  subject:
    topic: Language and the Internet
  subject:
    topic: English language
    topic: Style
  subject:
    topic: Business report writing
  subject:
    topic: Sites Web
    topic: Conception
  subject:
    topic: Style commercial
  subject:
    topic: Communication dans l'entreprise
  subject:
    topic: Langage et Internet
  subject:
    topic: Anglais (Langue)
    topic: Stylistique
  subject:
    topic: COMPUTERS
    topic: General
  subject:
    topic: Business report writing
  subject:
    topic: Business communication
  subject:
    topic: Business writing
  subject:
    topic: English language
    topic: Style
  subject:
    topic: Language and the Internet
  subject:
    topic: Web sites
    topic: Design
  classification: TK5105.888 .F45 2012
  classification: 006.7
  related item:
    title info:
      title: Writing for the web
    name:
      name part: Felder, Lynda.
    origin info:
      publisher: Berkeley, Calif. : New Riders, ©2012
    identifier: (DLC) 2011276687
    identifier: (OCoLC)726818222
  identifier: 9780132850285
  identifier: 0132850281
  identifier: 9780132850308
  identifier: 0132850303
  identifier: 9780321794437
  identifier: 0321794435
  identifier: 2011276687
  identifier: CL0500000132 Safari Books Online
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: UMI
    record creation date: 120412
    record change date: 20260128182458.4
    record identifier: in00004665557
    language of cataloging:
      language term: eng