rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Brilliant marketing plans
    sub title: what to know and do to make a successful plan
  title info:
    title: Marketing plans
  name:
    name part: Linton, Ian.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: Harlow, England
    place:
      place term: New York
    publisher: Prentice Hall
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xii, 255 pages)
  abstract: Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work.
  note: Ian Linton.
  note: Includes index.
  subject:
    topic: Marketing
    topic: Planning
  subject:
    topic: Marketing
    topic: Planification
  subject:
    topic: Marketing
    topic: Planning
  classification: HF5415.13 .L553 2011
  classification: 658.802
  related item:
    title info:
      title: Brilliant marketing plans
    name:
      name part: Linton, Ian.
    origin info:
      publisher: Harlow : Prentice Hall Business, ©2011
    identifier: (OCoLC)751739065
  identifier: 9780273756309
  identifier: 0273756303
  identifier: 9780273756293
  identifier: CL0500000129 Safari Books Online
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: UMI
    record creation date: 120327
    record change date: 20260128201443.0
    record identifier: in00004665547
    language of cataloging:
      language term: eng