rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Maximizing performance
  name:
    name part: Seymour, John
    name part: (Writer on personal development)
    role:
      role term: creator
  name:
    name part: Shervington, Martin.
  type of resource: text
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: Dorling Kindersley Pub.
    date issued: 2001
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (120 pages) : illustrations.
  abstract: Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and productlaunches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Manager have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can.
  table of contents: Copyright Page; Introduction; Chapter 1 Understanding Public Relations; Defining Public Relations; Using PR with Marketing; Communicating Effectively; Taking a Strategic Approach; Chapter 2 Developing PR Skills; Communicating with Staff; Managing your Corporate Reputation; Caring for Customers; Planning a Campaign; Organizing Events; Exhibiting at Events; Improving your Presentation Skills; Developing an Internet Site; Handling Crises; Chapter 3 Working with the Media; Making Friends with the Media; Attracting Coverage; Giving Media Interviews; Getting Photographs Published.
  table of contents: Monitoring Media CoverageChapter 4 Producing Publicity; Thinking About Publicity; Writing Copy; Designing Publicity; Commissioning Photography; Getting Publicity Printed; Assessing your PR Ability.
  note: John Seymour & Martin Shervington.
  note: Includes index.
  subject:
    topic: Employees
    topic: Training of
  subject:
    topic: Employee motivation
  subject:
    topic: Personnel management
  subject:
    topic: Business
  subject:
    topic: Public relations
    topic: Management
  subject:
    topic: Public relations
  subject:
    topic: Social media
  subject:
    topic: Social Science
  subject:
    topic: Employee motivation
  subject:
    topic: Employees
    topic: Training of
  subject:
    topic: Personnel management
  classification: HM263 .D889 2001eb
  classification: 658.8
  related item:
    title info:
      title: DK Essential Managers: Effective Public Relations
    name:
      name part: Publishing, DK.
    origin info:
      publisher: London : DK Publishing, ©2001
  related item:
    title info:
      title: Essential managers
  identifier: 9780756662622
  identifier: 0756662621
  identifier: 9780756662639
  identifier: 075666263X
  identifier: 9780789480095 O'Reilly Media
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: EBLCP
    record creation date: 120305
    record change date: 20260128153157.2
    record identifier: in00004665539
    language of cataloging:
      language term: eng