http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (120 pages) : illustrations.
Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and productlaunches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Manager have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can.
Copyright Page; Introduction; Chapter 1 Understanding Public Relations; Defining Public Relations; Using PR with Marketing; Communicating Effectively; Taking a Strategic Approach; Chapter 2 Developing PR Skills; Communicating with Staff; Managing your Corporate Reputation; Caring for Customers; Planning a Campaign; Organizing Events; Exhibiting at Events; Improving your Presentation Skills; Developing an Internet Site; Handling Crises; Chapter 3 Working with the Media; Making Friends with the Media; Attracting Coverage; Giving Media Interviews; Getting Photographs Published.
Monitoring Media CoverageChapter 4 Producing Publicity; Thinking About Publicity; Writing Copy; Designing Publicity; Commissioning Photography; Getting Publicity Printed; Assessing your PR Ability.
DK Essential Managers: Effective Public Relations