Maximizing performance /

Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting informatio...

Full description

Bibliographic Details

Main Author:	Seymour, John (Writer on personal development)
Other Authors:	Shervington, Martin
Format:	eBook
Language:	English
Published:	New York : Dorling Kindersley Pub., 2001.
Series:	Essential managers.
Subjects:	Employees > Training of. Employee motivation. Personnel management. Business. Public relations > Management. Public relations. Social media. Social Science.
Online Access:	Connect to the full text of this electronic book