Cover Image

Landing page optimization : the definitive guide to testing and tuning for conversions /

Show other versions (1)

A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conve...

Full description

Bibliographic Details
Main Author: Ash, Tim, 1965-
Format: eBook
Language:English
Language Notes:English.
Published: Indianapolis, Ind. : Sybex/Wiley, ©2008.
Series:Serious skills.
Subjects:
Web sites > Evaluation.
Web sites > Testing.
Web sites > Design.
Internet marketing.
Sites Web > Évaluation.
Sites Web > Conception.
Marketing sur Internet.
COMPUTERS > Digital Media > General.
COMPUTERS > Web > User Generated Content.
COMPUTERS > Interactive & Multimedia.
COMPUTERS > Web > Site Design.
Online Access:Connect to the full text of this electronic book
Description
Summary:A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conversion tasks.
Physical Description:1 online resource (xxi, 360 pages) : illustrations
ISBN:9780470289167
0470289163
6611204334
9786611204334
1281204331
9781281204332