Your brand is not your logo : it is an experience that lives in your customer's gut /

"This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!"--Resource description page.

Bibliographic Details

Main Author:	Brunner, Robert, 1958-
Other Authors:	Emery, Stewart, 1941-, Hall, Russ
Format:	eBook
Language:	English
Published:	Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Series:	FT Press Delivers elements.
Subjects:	Industrial design. Industrial design coordination. Branding (Marketing) Design. Design > Coordination. Stratégie de marque. branding. ART / Folk & Outsider Art CRAFTS & HOBBIES / Folkcrafts
Online Access:	Connect to the full text of this electronic book