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The AMA handbook of public relations /

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"Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page.

Bibliographic Details
Main Author: Dilenschneider, Robert L.
Corporate Author: American Management Association
Format: eBook
Language:English
Published: New York : AMACOM, ©2010.
Subjects:
Public relations > Handbooks, manuals, etc.
Public relations > United States > Handbooks, manuals, etc.
Relations publiques > Guides, manuels, etc.
Relations publiques > États-Unis > Guides, manuels, etc.
BUSINESS & ECONOMICS > Public Relations.
BUSINESS & ECONOMICS > Business Communication > General.
Public relations.
United States.
Handbooks and manuals.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security
  • Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications
  • The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report
  • Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research.