rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: AMA handbook of public relations
  title info:
    title: Handbook of public relations
  title info:
    title: American Management Association handbook of public relations
  name:
    name part: Dilenschneider, Robert L.
    role:
      role term: creator
  name:
    name part: American Management Association
  type of resource: text
  genre: bibliography
  genre: Handbooks and manuals.
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: AMACOM
    date issued: ©2010
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiii, 239 pages)
  abstract: "Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page.
  table of contents: Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security -- Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications -- The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report -- Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research.
  note: Robert L. Dilenschneider ; foreword by Maria Bartiromo.
  note: Includes bibliographical references and index.
  subject:
    geographic code: n-us---
  subject:
    topic: Public relations
    genre: Handbooks, manuals, etc
  subject:
    topic: Public relations
    geographic: United States
    genre: Handbooks, manuals, etc
  subject:
    topic: Relations publiques
    genre: Guides, manuels, etc
  subject:
    topic: Relations publiques
    geographic: États-Unis
    genre: Guides, manuels, etc
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Public Relations
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Business Communication
    topic: General
  subject:
    topic: Public relations
  subject:
    geographic: United States
  classification: HD59 .D558 2010
  classification: 659.2
  related item:
    title info:
      title: AMA handbook of public relations
    name:
      name part: Dilenschneider, Robert L.
    origin info:
      publisher: New York : AMACOM, ©2010
    identifier: (DLC) 2009037755
    identifier: (OCoLC)351302042
  identifier: 9780814415269
  identifier: 0814415261
  identifier: 1282492675
  identifier: 9781282492677
  identifier: 9780814415252
  identifier: 0814415253
  identifier: CL0500000059 Safari Books Online
  identifier: 22573/ctt1d27988 JSTOR
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: UMI
    record creation date: 100319
    record change date: 20260128155100.3
    record identifier: in00004665474
    language of cataloging:
      language term: eng