rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Your Google game plan for success
    sub title: increasing your web presence with Google AdWords, Analytics and Website Optimizer
  name:
    name part: Teixeira, Joe.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: inu
    place:
      place term: Indianapolis, IN
    publisher: Wiley
    date issued: ©2010
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxii, 434 pages) : illustrations
  abstract: Get the most out of Google's trifecta of tools and optimize your Web presence!. Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer--and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what.
  table of contents: Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer; About the Author; Contents at a Glance; Contents; Introduction; Part I: Getting Started; Chapter 1: What's Your Game Plan for Success?; Part II: Google AdWords; Chapter 2: Welcome to Google AdWords!; Chapter 3: Cost-per-Click Advertising; Chapter 4: Advanced Opportunities within Google AdWords; Chapter 5: AdWords Tools of the Trade; Chapter 6: Google AdWords: Analysis and Insights; Part III: Google Analytics; Chapter 7: Welcome to Google Analytics!
  note: Joe Teixeira.
  note: Includes bibliographical references and index.
  subject:
    title info:
      title: Google AdWords
  subject:
    title info:
      title: Google Analytics
  subject:
    title info:
      title: Google Website Optimizer
  subject:
    title info:
      title: Google AdWords
  subject:
    title info:
      title: Google Analytics
  subject:
    topic: Internet searching
    topic: Statistical services
  subject:
    topic: Web usage mining
    topic: Computer programs
  subject:
    topic: Internet users
    topic: Statistics
    topic: Data processing
  subject:
    topic: Internet marketing
  subject:
    topic: Recherche sur Internet
    topic: Services statistiques
  subject:
    topic: Analyse du comportement des internautes
    topic: Logiciels
  subject:
    topic: Internautes
    genre: Statistiques
    topic: Informatique
  subject:
    topic: Marketing sur Internet
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Marketing
    topic: Telemarketing
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Marketing
    topic: Multilevel
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Mail Order
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Marketing
    topic: Direct
  subject:
    topic: BUSINESS & ECONOMICS
    topic: E-Commerce
    topic: Internet Marketing
  subject:
    topic: Internet marketing
  subject:
    topic: Internet users
  classification: TK5105.885.G66 T45 2010eb
  classification: 658.87202854678
  related item:
    title info:
      title: Your Google game plan for success
    name:
      name part: Teixeira, Joe.
    origin info:
      publisher: Indianapolis, IN : Wiley, ©2010
    identifier: (OCoLC)567008125
  identifier: 9780470940211
  identifier: 0470940212
  identifier: 9781118080535
  identifier: 111808053X
  identifier: 1282817485
  identifier: 9781282817487
  identifier: 9780470641644
  identifier: 0470641649
  identifier: 281748 MIL
  identifier: 99013D5C-572A-463D-9741-921201A8B9DD OverDrive, Inc.
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 101018
    record change date: 20260130162051.3
    record identifier: in00004665403
    language of cataloging:
      language term: eng