Small is the new big : and other riffs, rants, and remarkable business ideas /

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning ou...

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Bibliographic Details
Main Author:	Godin, Seth
Format:	Audio eBook
Language:	English
Published:	[Minneapolis, Minn.] : HighBridge Co., 2006.
Subjects:	Success in business. Simplicity. Common sense. Interpersonal relations. Succès dans les affaires. Simplicité. Sens commun. Downloadable audio books. Audiobooks. Livres audio.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing
Item Description:	Downloadable audio file. Title from title screen (viewed March 17, 2009). Abridged. Duration: 7:31:43. Duration: 7 hr., 0 min.
Physical Description:	1 online resource (1 audio file)
Playing Time:	07:31:43
ISBN:	9781598871050 1598871056