Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition /
As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best...
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| Format: | Audio eBook |
| Language: | English |
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[Old Saybrook, Conn.] :
Tantor Media,
2009.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description |
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| Item Description: | Unabridged. Audio file. Title from image on Web page (viewed March 28, 2009). Previously released on compact disc, 2008. |
| Physical Description: | 1 online resource (1 audio file) |
| ISBN: | 9781400190645 1400190649 |