rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Professional search engine optimization with PHP
    sub title: a developer's guide to SEO
  name:
    name part: Sirovich, Jaimie
    name part: 1981-
    role:
      role term: creator
  name:
    name part: Darie, Cristian.
    role:
      role term: aut
  type of resource: text
  origin info:
    place:
      place term: inu
    place:
      place term: Indianapolis, Ind
    publisher: Wiley Technology Pub.
    date issued: ©2007
    date issued: 2007
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxi, 360 pages) : illustrations
  abstract: Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
  table of contents: Search Engine Optimization with PHP; About the Authors; Credits; Acknowledgments; Contents; Introduction; Who Should Read This Book; What Will You Learn from this Book?; Contacting the Authors; Conventions; Source Code; Errata; p2p.wrox.com; Chapter 1: You: Programmer and Search Engine Marketer; Who Are You?; What Do You Need to Learn?; Preparing Your Playground; Summary; Chapter 2: A Primer in Basic SEO; Introduction to SEO; Search Engine Ranking Factors; Potential Search Engine Penalties; Resources and Tools; Summary; Chapter 3: Provocative SE-Friendly URLs; Why Do URLs Matter?
  table of contents: Static URLs and Dynamic URLsURLs of the Real World; URL Rewriting; Problems Rewriting Doesn't Solve; A Last Word of Caution; Summary; Chapter 4: Content Relocation and HTTP Status Codes; HTTP Status Codes; Redirection Using 301 and 302; Removing Deleted Pages Using 404; Avoiding Indexing Error Pages Using 500; Redirecting with PHP and mod_ rewrite; Other Types of Redirects; Summary; Chapter 5: Duplicate Content; Causes and Effects of Duplicate Content; Excluding Duplicate Content; Solutions for Commonly Duplicated Pages; Summary; Chapter 6: SE-Friendly HTML and JavaScript.
  table of contents: Overall ArchitectureSearch Engine- Friendly JavaScript; Search Engine- Friendly HTML; Using a Custom Markup Language to Generate SE-Friendly HTML; Flash and AJAX; Summary; Chapter 7: Web Feeds and Social Bookmarking; Web Feeds; Creating RSS Feeds; Syndicating RSS and Atom Feeds; Other Sources of Syndicated Content; Social Bookmarking; Summary; Chapter 8: Black Hat SEO; What's with All the Hats?; Bending the Rules; Technical Analysis of Black-Hat Techniques; Summary; Chapter 9: Sitemaps; Traditional Sitemaps; Search Engine Sitemaps; Generating Sitemaps Programmatically.
  table of contents: Informing Google about UpdatesThe Sitemaps. org Standard Protocol; Summary; Chapter 10: Link Bait; Hooking Links; Traditional Examples of Link Bait; Interactive Link Bait: Put on Your Programming Hardhat!; Case Study: For tune Cookies; Summary; Chapter 11: Cloaking, Geo-Targeting, and IP Delivery; Cloaking, Geo-Targeting, and IP Delivery; Implementing Cloaking; Cloaking Case Studies; Implementing Geo-Targeting; Summary; Chapter 12: Foreign Language SEO; Foreign Language Optimization Tips; Foreign Language Spamming; Summary; Chapter 13: Coping with Technical Issues.
  table of contents: Unreliable Web Hosting or DNSChanging Hosting Providers; Cross-Linking; SEO-Aware Split Testing; Detecting Broken Links; Summary; Chapter 14: Case Study: Building an E-Commerce Store; Establishing the Requirements; Implementing the Product Catalog; Summary; Chapter 15: Site Clinic: So You Have a Web Site?; 1. Creating Sitemaps; 2. Creating News Feeds; 3. Fixing Duplication in Titles and Meta Tags; 4. Getting Listed in Reputable Directories; 5. Soliciting and Exchanging Relevant Links; 6. Buying Links; 7. Creating Link Bait; 8. Adding Social Bookmarking Functionality.
  note: Jaimie Sirovich, Cristian Darie.
  subject:
    topic: PHP (Computer program language)
  subject:
    topic: Web sites
    topic: Design
  subject:
    topic: Search engines
  subject:
    topic: Search Engine
  subject:
    topic: PHP (Langage de programmation)
  subject:
    topic: Sites Web
    topic: Conception
  subject:
    topic: Moteurs de recherche
  subject:
    topic: search engines
  subject:
    topic: PHP (Computer program language)
  subject:
    topic: Search engines
  subject:
    topic: Web sites
    topic: Design
  classification: QA76.73.P224 S525 2007eb
  classification: 005.13/3
  related item:
    title info:
      title: Professional search engine optimization with PHP
    name:
      name part: Sirovich, Jaimie, 1981-
    origin info:
      publisher: Indianapolis, IN : Wiley Pub., ©2007
    identifier: (DLC) 2007003317
  related item:
    title info:
      title: Wrox professional guides
  identifier: 9780470100929
  identifier: 0470100923
  identifier: 9780470168905
  identifier: 0470168900
  identifier: 9786610855612
  identifier: 6610855617
  identifier: 2007003317
  identifier: OverDrive, Inc.
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: UAB
    record creation date: 071115
    record change date: 20260123225500.1
    record identifier: in00004665129
    language of cataloging:
      language term: eng