http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Professional search engine optimization with PHP
1 online resource (xxi, 360 pages) : illustrations
Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
Search Engine Optimization with PHP; About the Authors; Credits; Acknowledgments; Contents; Introduction; Who Should Read This Book; What Will You Learn from this Book?; Contacting the Authors; Conventions; Source Code; Errata; p2p.wrox.com; Chapter 1: You: Programmer and Search Engine Marketer; Who Are You?; What Do You Need to Learn?; Preparing Your Playground; Summary; Chapter 2: A Primer in Basic SEO; Introduction to SEO; Search Engine Ranking Factors; Potential Search Engine Penalties; Resources and Tools; Summary; Chapter 3: Provocative SE-Friendly URLs; Why Do URLs Matter?
Static URLs and Dynamic URLsURLs of the Real World; URL Rewriting; Problems Rewriting Doesn't Solve; A Last Word of Caution; Summary; Chapter 4: Content Relocation and HTTP Status Codes; HTTP Status Codes; Redirection Using 301 and 302; Removing Deleted Pages Using 404; Avoiding Indexing Error Pages Using 500; Redirecting with PHP and mod_ rewrite; Other Types of Redirects; Summary; Chapter 5: Duplicate Content; Causes and Effects of Duplicate Content; Excluding Duplicate Content; Solutions for Commonly Duplicated Pages; Summary; Chapter 6: SE-Friendly HTML and JavaScript.
Overall ArchitectureSearch Engine- Friendly JavaScript; Search Engine- Friendly HTML; Using a Custom Markup Language to Generate SE-Friendly HTML; Flash and AJAX; Summary; Chapter 7: Web Feeds and Social Bookmarking; Web Feeds; Creating RSS Feeds; Syndicating RSS and Atom Feeds; Other Sources of Syndicated Content; Social Bookmarking; Summary; Chapter 8: Black Hat SEO; What's with All the Hats?; Bending the Rules; Technical Analysis of Black-Hat Techniques; Summary; Chapter 9: Sitemaps; Traditional Sitemaps; Search Engine Sitemaps; Generating Sitemaps Programmatically.
Informing Google about UpdatesThe Sitemaps. org Standard Protocol; Summary; Chapter 10: Link Bait; Hooking Links; Traditional Examples of Link Bait; Interactive Link Bait: Put on Your Programming Hardhat!; Case Study: For tune Cookies; Summary; Chapter 11: Cloaking, Geo-Targeting, and IP Delivery; Cloaking, Geo-Targeting, and IP Delivery; Implementing Cloaking; Cloaking Case Studies; Implementing Geo-Targeting; Summary; Chapter 12: Foreign Language SEO; Foreign Language Optimization Tips; Foreign Language Spamming; Summary; Chapter 13: Coping with Technical Issues.
Unreliable Web Hosting or DNSChanging Hosting Providers; Cross-Linking; SEO-Aware Split Testing; Detecting Broken Links; Summary; Chapter 14: Case Study: Building an E-Commerce Store; Establishing the Requirements; Implementing the Product Catalog; Summary; Chapter 15: Site Clinic: So You Have a Web Site?; 1. Creating Sitemaps; 2. Creating News Feeds; 3. Fixing Duplication in Titles and Meta Tags; 4. Getting Listed in Reputable Directories; 5. Soliciting and Exchanging Relevant Links; 6. Buying Links; 7. Creating Link Bait; 8. Adding Social Bookmarking Functionality.