Zag : the number-one strategy of high-performance brands : a whiteboard overview /
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.
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| Format: | eBook |
| Language: | English |
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Berkeley, Calif. :
New Riders,
2006.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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