Zag : the number-one strategy of high-performance brands : a whiteboard overview /

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.

Bibliographic Details

Main Author:	Neumeier, Marty
Corporate Author:	American Institute of Graphic Arts
Format:	eBook
Language:	English
Published:	Berkeley, Calif. : New Riders, 2006.
Subjects:	Brand name products. Brand name products > Planning. Produits de marque. Produits de marque > Planification. BUSINESS & ECONOMICS > Advertising & Promotion. Markenname Namenbildung
Online Access:	Connect to the full text of this electronic book