Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior /

This is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives and customer engagement. It describes the evolution from Scrum methodology to agile management practices lingered over several changes and portray inclusivity in marketing through vario...

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Bibliographic Details
Main Author:	Rajagopal (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Edition:	1st ed. 2022.
Subjects:	Marketing. Consumer behavior. Entrepreneurship. New business enterprises. Consumer Behavior . Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Part-I:The Convergence
Chapter 1:Consumer Dynamics
Chapter 2:Social Media and Markets
Chapter 3:Relationship Strategy
Part-II:The Shift
Chapter 4:Neurobehavioral Perspectives
Chapter 5:Rethinking Marketing
Chapter 6:The Agile Mind-set
Part-III:Window to the Future
Chapter 9: Epilogue: The Extent of Agility
Index.