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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior /

This is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives and customer engagement. It describes the evolution from Scrum methodology to agile management practices lingered over several changes and portray inclusivity in marketing through vario...

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Bibliographic Details
Main Author:	Rajagopal (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Edition:	1st ed. 2022.
Subjects:	Marketing. Consumer behavior. Entrepreneurship. New business enterprises. Consumer Behavior . Electronic books.
Online Access:	Connect to the full text of this electronic book

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