Cover Image

Killer visual strategies : engage any audience, improve comprehension, and get amazing results using visual communication /

Bibliographic Details
Main Author: Balliett, Amy (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
Subjects:
Visual communication.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Environmental influences and the rise of visual content
  • Visual content and human nature
  • Quality visual content reigns supreme
  • Rule 1: always think about con-text
  • Rule 2: small visual cues have a large impact
  • Rule 3: there's no gold at the end of that rainbow
  • Rule 4: good visual strategists ask "WTF?!"
  • Rule 5: avoid the stigma of stock
  • Rule 6: stand out at the cocktail party
  • Rule 7: use proper data viz throughout
  • Rule 8: commit to the truth and prove it
  • Rules are meant to be broken
  • You can't create great content without a great team and process
  • Going the freelance route
  • Building an in-house team.