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Getting multi-channel distribution right /

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Bibliographic Details
Main Authors: Ailawadi, Kusum L. (Author), Farris, Paul W. (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
Subjects:
Marketing channels.
BUSINESS & ECONOMICS / Distribution.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource ( xxvii, 355 pages) : illustrations (some color).
Bibliography:Includes bibliographical references and index.
ISBN:9781119632917
1119632919
1119632900
9781119632900