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Why wellness sells : natural health in a pharmaceutical culture /

Bibliographic Details
Main Author: Derkatch, Colleen (Author)
Format: eBook
Language:English
Published: Baltimore : Johns Hopkins University Press, [2022].
Series:Health Communication
Subjects:
Alternative medicine > United States.
Alternative medicine > Canada.
Health products > Social aspects > United States.
Health products > Social aspects > Canada.
Complementary Therapies.
Canada.
United States.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Wellness as incipient illness
  • Wellness as self-management
  • Wellness as harm reduction
  • Wellness as survival strategy
  • Wellness as optimization
  • Wellness as performance.