Table of Contents:
  • List of Figures
  • Acknowledgements
  • Introduction
  • Chapter 1: Westernwear: Histories and Contexts
  • Chapter 2: Four Westernwear Companies
  • Chapter 3: Dressing the Atomic West: Locating the Western in Midcentury America
  • Chapter 4: Westernwear as ready-to-wear
  • Chapter 5: Westernwear in youth culture and subculture
  • Chapter 6: The Native American Presence in Westernwear: Design and Representation
  • Conclusion
  • Bibliography
  • Index