Cover Image

Branding Black womanhood : media citizenship from Black power to Black girl magic /

Bibliographic Details
Main Author: Tounsel, Timeka N. (Author)
Format: eBook
Language:English
Published: New Brunswick : Rutgers University Press, [2022]
Subjects:
Branding (Marketing)
Women, Black > Public opinion.
Women, Black, in popular culture.
Self-perception in women.
Communication in marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Black women and the twenty-first century image economy
  • The Black woman that Essence built
  • Self-branding Black womanhood: the magic of Susan l. Taylor
  • Marketing dignity: the commercial grammar of Black female empowerment
  • Beyond magic: Black women content creators and productive vulnerability.