| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
in00004645713 |
| 003 |
OCoLC |
| 005 |
20221212095531.1 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
220616s2023 paua ob 001 0 eng |
| 010 |
|
|
|a 2022027251
|
| 024 |
8 |
|
|a 40031535696
|
| 040 |
|
|
|a DLC
|b eng
|e rda
|c DLC
|d OCLCF
|d YDX
|
| 020 |
|
|
|a 9781668458464
|q electronic book
|
| 020 |
|
|
|a 1668458462
|q electronic book
|
| 020 |
|
|
|a 9781668458471
|q electronic book
|
| 020 |
|
|
|a 1668458470
|q electronic book
|
| 020 |
|
|
|z 9781668458440
|q hardcover
|
| 020 |
|
|
|z 9781668458457
|q paperback
|
| 035 |
|
|
|a (OCoLC)1332887993
|
| 042 |
|
|
|a pcc
|
| 050 |
|
4 |
|a HF5415
|b .M21857 2023
|
| 082 |
0 |
0 |
|a 381
|2 23/eng/20220616
|
| 245 |
0 |
0 |
|a Marketing and advertising in the online-to-offline (O2O) world /
|c Hesham Osama Dinana, editor.
|
| 264 |
|
1 |
|a Hershey, PA :
|b Business Science Reference, an imprint of IGI Global,
|c [2023]
|
| 300 |
|
|
|a 1 online resource ( xxi, 310 pages) :
|b illustrations (chiefly color).
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 588 |
|
|
|a Description based on online resource; title from digital title page (viewed on December 12, 2022).
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 (OCoLC)fst00977272
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Dinana, Hesham,
|d 1964-
|e editor.
|
| 710 |
2 |
|
|a IGI Global Online
|
| 776 |
1 |
8 |
|i Print version:
|t Marketing and advertising in the online-to-offline (O2O) world
|d Hershey, PA : Business Science Reference, [2023]
|z 9781668458440
|w (DLC) 2022027250
|
| 830 |
|
0 |
|a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://dx.doi.org/10.4018/978-1-6684-5844-0
|z Connect to the full text of this electronic book
|t 0
|
| 945 |
|
|
|b 576945
|
| 955 |
|
|
|a YBP purchased approval e-records
|
| 980 |
|
|
|b ebook
|c 40031535696
|f NONFIC/B
|g 565751
|k USD
|m 250.00
|q 1
|s AcqMono Conventional
|t Approval plan
|u Vendor order reference number
|v ZYBP
|y E-approvals
|z Electronic resource
|
| 999 |
f |
f |
|i 3816c28a-a4c7-45bd-8ca9-9516a6300564
|s 77a79df6-719e-480f-b339-414a729c0db5
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|s www_evans
|d Available Online
|t 0
|e HF5415 .M21857 2023
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5415 .M21857 2023
|t 0
|l Available Online
|