Cover Image

Marketing and advertising in the online-to-offline (O2O) world /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Dinana, Hesham, 1964- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Marketing.
Internet marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource ( xxi, 310 pages) : illustrations (chiefly color).
Bibliography:Includes bibliographical references and index.
ISBN:9781668458464
1668458462
9781668458471
1668458470
DOI:10.4018/978-1-6684-5844-0