APA (7th ed.) Citation

IGI Global Online & Dinana, H. (2023). Marketing and advertising in the online-to-offline (O2O) world. Business Science Reference, an imprint of IGI Global. https://doi.org/10.4018/978-1-6684-5844-0

Chicago Style (17th ed.) Citation

IGI Global Online and Hesham Dinana. Marketing and Advertising in the Online-to-offline (O2O) World. Hershey, PA: Business Science Reference, an imprint of IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5844-0.

MLA (9th ed.) Citation

IGI Global Online and Hesham Dinana. Marketing and Advertising in the Online-to-offline (O2O) World. Business Science Reference, an imprint of IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5844-0.