Product innovation toolbox : a field guide to consumer understanding and research /

Bibliographic Details
Corporate Author: Wiley InterScience (Online service)
Other Authors: Lopetcharat, Kannapon (Editor), Paredes, Dulce, 1958- (Editor), Beckley, Jacqueline H. (Editor)
Format: eBook
Language:English
Published: Hoboken, NJ : Wiley-Blackwell, 2023.
Edition:Second edition.
Subjects:
Online Access:Connect to the full text of this electronic book