Product innovation toolbox : a field guide to consumer understanding and research /

Bibliographic Details

Corporate Author:	Wiley InterScience (Online service)
Other Authors:	Lopetcharat, Kannapon (Editor), Paredes, Dulce, 1958- (Editor), Beckley, Jacqueline H. (Editor)
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley-Blackwell, 2023.
Edition:	Second edition.
Subjects:	New products. Consumer behavior. Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book