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035 |a (OCoLC)on1287256228 
040 |a EYM  |b eng  |e rda  |e pn  |c EYM  |d OCLCF  |d OCLCO  |d P@U  |d UNOMP  |d EBLCP  |d OCLCO  |d JSTOR  |d BRX  |d BECOE  |d OCLCQ 
020 |a 9780472902699  |q open access 
020 |a 0472902695  |q open access 
020 |z 9780472075188  |q hardcover book 
020 |z 9780472055180  |q paperback book 
024 7 |a 10.3998/mpub.12013603  |2 doi 
035 |a (OCoLC)1287256228 
037 |a 22573/ctv2jgfrk1  |b JSTOR 
050 4 |a JA85 
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082 0 4 |a 324.7302854678 
049 |a TXAM 
245 0 0 |a Electoral campaigns, media, and the new world of digital politics /  |c David Taras and Richard Davis, editors. 
264 1 |a Ann Arbor, Michigan :  |b University of Michigan Press,  |c 2022. 
264 4 |c ©2022 
300 |a 1 online resource (vi, 314 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 3 |a Today, political leaders and candidates for office must campaign in a multi-media world not only through the traditional media forums - newspapers, radio, and television - but also through new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach different audiences in different ways and campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains under-utilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people's readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function? 
536 |a Sponsored by Knowledge Unlatched 
542 1 |f This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License  |u https://creativecommons.org/licenses/by-nc-nd/4.0 
588 |a Description based on information from the publisher. 
650 0 |a Digital media  |x Political aspects. 
650 0 |a Communication in politics  |x Technological innovations. 
650 0 |a Political campaigns  |x Social aspects. 
650 6 |a Médias numériques  |x Aspect politique. 
650 6 |a Communication politique  |x Innovations. 
650 7 |a POLITICAL SCIENCE / General  |2 bisacsh 
650 7 |a Communication in politics  |x Technological innovations.  |2 fast  |0 (OCoLC)fst01983792 
650 7 |a Digital media  |x Political aspects.  |2 fast  |0 (OCoLC)fst01983619 
655 7 |a Electronic books.  |2 local 
700 1 |a Taras, David,  |d 1950-  |e editor. 
700 1 |a Davis, Richard,  |d 1955-  |e editor. 
710 2 |a JSTOR (Organization) 
710 2 |a Michigan Publishing (University of Michigan),  |e publisher. 
856 4 0 |u https://www.jstor.org/stable/10.3998/mpub.12013603  |z Connect to the full text of this electronic book  |t 0 
955 |a JSTOR Open Access ebooks 
994 |a 92  |b TXA 
999 f f |s eef9ff8f-9cf7-453d-a720-1dff4a99fd5c  |i 9204ae2e-7518-406e-9f4c-ae526fa96654  |t 0 
952 f f |a Texas A&M University  |b College Station  |c Electronic Resources  |d Available Online  |t 0  |e JA85   |h Library of Congress classification 
998 f f |a JA85   |t 0  |l Available Online