Pop city : Korean popular culture and the selling of place /
"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--
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| Format: | eBook |
| Language: | English |
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Ithaca :
Cornell University Press,
2018.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Introduction
- Part I. The speculative production of dramas and drama sites. Speculative producers : the production of Korean drama
- Spectacular places : drama-filming sites
- Part II. The affective consumption of K-pop idols and places. Image producers : the (re)production of K-pop idols
- K-star road : making Gangnam into a K-pop--filled place
- Cosme Road : K-beauty and the globalization of Myeong-dong
- Conclusion.