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mods: Pop city Korean popular culture and the selling of place Oh, Youjeong creator author. JSTOR (Organization) text bibliography Electronic books. Criticism, interpretation, etc. History. nyu 2018 monographic eng remote 1 online resource (xi, 238 pages) : illustrations "This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"-- Introduction -- Part I. The speculative production of dramas and drama sites. Speculative producers : the production of Korean drama -- Spectacular places : drama-filming sites -- Part II. The affective consumption of K-pop idols and places. Image producers : the (re)production of K-pop idols -- K-star road : making Gangnam into a K-pop--filled place -- Cosme Road : K-beauty and the globalization of Myeong-dong -- Conclusion. Youjeong Oh. Includes bibliographical references and index. a-ko--- Place marketing Korea (South) History 21st century Popular culture Korea (South) History 21st century Popular music Korea (South) History and criticism Television plays, Korean History and criticism Culture populaire Corée du Sud Histoire 21e siècle K-pop Histoire et critique Social Science Sociology Place marketing Popular culture Popular music Television plays, Korean Korea (South) SOCIAL SCIENCE / Anthropology / Cultural 2000-2099 fast DS923.23 .O35 2018 306.095195 Pop city Oh, Youjeong. Ithaca : Cornell University Press, 2018 (DLC) 2018015853 1501730711 1501730738 1501730746 9781501730719 9781501730733 9781501730740 2018017112 103128 Knowledge Unlatched 22573/ctt21g8kw1 JSTOR https://www.jstor.org/stable/10.7591/j.ctt21h4vpd DLC 180409 20230103223435.8 in00004635332 eng