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Pop city : Korean popular culture and the selling of place /

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"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--

Bibliographic Details
Main Author: Oh, Youjeong (Author)
Corporate Author: JSTOR (Organization)
Format: eBook
Language:English
Published: Ithaca : Cornell University Press, 2018.
Subjects:
Place marketing > Korea (South) > History > 21st century.
Popular culture > Korea (South) > History > 21st century.
Popular music > Korea (South) > History and criticism.
Television plays, Korean > History and criticism.
Culture populaire > Corée du Sud > Histoire > 21e siècle.
K-pop > Histoire et critique.
Social Science > Sociology.
Place marketing.
Popular culture.
Popular music.
Television plays, Korean.
Korea (South)
SOCIAL SCIENCE / Anthropology / Cultural
2000-2099
Electronic books.
Criticism, interpretation, etc.
History.
Online Access:Connect to the full text of this electronic book
Description
Summary:"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--
Physical Description:1 online resource (xi, 238 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:1501730711
1501730738
1501730746
9781501730719
9781501730733
9781501730740