Implementing automation initiatives in companies to create better-connected experiences /
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference, an imprint of IGI Global,
[2022]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Physical Description: | 1 online resource ( xvii, 306 pages) : illustrations (chiefly color). |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668455401 1668455404 |
| DOI: | 10.4018/978-1-6684-5538-8 |