Transgenerational media industries : adults, children, and the reproduction of culture /

Bibliographic Details
Main Author:	Johnson, Derek, 1979- (Author)
Format:	eBook
Language:	English
Published:	Ann Arbor, Michigan : University of Michigan Press, 2019.
Subjects:	Cultural industries. Mass media and children. Mass media. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction: the next generation
Chapter 1: Co-viewing the future: transgenerational marketing in post-network television
Chapter 2: "Share your universe": generation, gender, and the Marvel Dad
Chapter 3: Junior executives: producing adult professionalism in children's media industres
Chapter 4: "I've got a golden ticket!": adult fans of LEGO in the child-centric factory
Chapter 5: Child labor: testing the limits of transgenerational media industries.