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Preference pollution : how markets create the desires we dislike /

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Bibliographic Details
Main Author: George, David (David L.)
Format: eBook
Language:English
Published: Ann Arbor : University of Michigan Press, 2004.
Subjects:
Consumer behavior.
Consumers' preferences.
Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource (xi, 201 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780472089499
DOI:10.3998/mpub.17267