Why you should boycott Coors.
| Format: | Book |
|---|---|
| Language: | English Spanish |
| Language Notes: | In English, and Spanish on verso. |
| Published: |
[California?] :
Committee for Citizen's Rights,
[1978?]
|
| Subjects: |
| Item Description: | The boycott began in 1966 as a regional affair coordinated by the Colorado chapter of the American GI Forum and the Denver-based Crusade for Justice. These two Hispanic groups initiated a boycott due to the Coors Brewing Company's discriminatory practices that targeted Hispanics and African Americans. Additionally, they opposed the Coors family's support of right wing political causes. Soon afterward, the boycott expanded through much of the American West. By the 1970s, the boycott covered much of Coors' market area and involved Hispanic, African American, and women's rights groups, as well as labor unions and LGBT activists. The latter group opposed Coors' practice of using a polygraph test during their hiring process, which they alleged allowed them to discriminate against LGBT individuals. In San Francisco, the city's LGBT community and the Teamsters union allied to promote the boycott. The Cushing Library/Women & Gender Studies copy was acquired as part of The Don Kelly Research Collection of Gay Literature and Culture. |
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| Physical Description: | 1 card ; 14 x 5 cm |