Talking health : a new way to communicate about public health /

Bibliographic Details
Uniform Title:	Talking health (Miller)
Other Authors:	Miller, Mark R. (Mark Richard) (Editor), Castrucci, Brian C. (Editor), Locke, Rachel (Editor), Haskins, Julia (Editor), Castillo, Grace (Editor)
Format:	eBook
Language:	English
Published:	New York : [Bethesda, Maryland] : Oxford University Press ; de Beaumont Foundation, [2022]
Subjects:	Public health administration. Social medicine. Communication in medicine. Misinformation. Public Health Administration > methods. Communication. Community-Institutional Relations. Intersectoral Collaboration.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction ; Good health depends on better communication and stronger partnerships
Perceptions of public health : the gaps between insiders and other leaders
Communicating for change : how we deliver our ideas matters
Winning words and strategic stories : building public support for public health
Tools : effective messaging and storytelling for public health
How to tell impactful stories
Think like a marketer : find your hook, make it beautiful, and humanize the numbers
Conclusion : Communication in the public health : where we go from here.