Corporate cultural responsibility : how business can support art, design and culture /
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| Format: | eBook |
| Language: | English |
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Abingdon, Oxon ; New York, NY :
Routledge,
2022.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- <P>Introduction; 1 Defining a Role for Business in the Arts: Promising Patronage Practices; 2 Modernism and the Corporate Campus: Buildings, Design, and Responsibility; 3 Formalizing and Normalizing Business Patronage of the Arts; 4 The Tensions of Patronage: Sponsorship, Brands, and Philanthropy; 5 Cultural Responsibility and the Public Good; 6 Building a Better Case for Support of Culture and the Arts: Five Recommendations; Conclusion</P>