Corporate cultural responsibility : how business can support art, design and culture /

Bibliographic Details
Main Author: Bzdak, Michael, 1958- (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2022.
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • <P>Introduction; 1 Defining a Role for Business in the Arts: Promising Patronage Practices; 2 Modernism and the Corporate Campus: Buildings, Design, and Responsibility; 3 Formalizing and Normalizing Business Patronage of the Arts; 4 The Tensions of Patronage: Sponsorship, Brands, and Philanthropy; 5 Cultural Responsibility and the Public Good; 6 Building a Better Case for Support of Culture and the Arts: Five Recommendations; Conclusion</P>