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Behavioral traffic safety messaging on variable message signs /

Changeable, electronic, or dynamic message signs are used to provide real-time traffic information to drivers while en route to their destination. Many agencies also use these signs to display safety messages when the signs are not being used to display other traffic information. These types of mess...

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Bibliographic Details
Main Author: Ullman, Gerald L. (Author)
Corporate Authors: Behavioral Traffic Safety Cooperative Research Program (sponsoring body.), Governors Highway Safety Association (sponsoring body.)
Format: Book
Language:English
Published: Washington, DC : Transportation Research Board, 2022.
Series:BTSCRP research report ; 3.
Subjects:
Traffic signs and signals > Specifications.
Signs and signboards.
Traffic safety.
Traffic signs and signals.
Behavior
Best practices
Guidelines
Messages (Communications)
Plan implementation
Policy
Safety programs
State of the practice
Traffic safety
Variable message signs
Specifications.
Online Access:http://www.trb.org/Main/Blurbs/182780.aspx
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Description
Summary:Changeable, electronic, or dynamic message signs are used to provide real-time traffic information to drivers while en route to their destination. Many agencies also use these signs to display safety messages when the signs are not being used to display other traffic information. These types of messages encourage safe driving behaviors such as wearing seat belts and not drinking and driving. The TRB Behavioral Traffic Safety Cooperative Research Program's BTSCRP Research Report 3: Behavioral Traffic Safety Messaging on Variable Message Signs provides an evidence-based approach to help guide behavioral traffic safety message design and display on variable message signs.
Item Description:At head of title: Behavioral Traffic Safety Cooperative Research Program.
Physical Description:1 volume (various pagings) color illustrations, color map ; 28 cm
Bibliography:Includes bibliographical references
ISBN:9780309687133
0309687136
ISSN:2572-3766 ;