Success in social marketing : 100 case studies from around the globe /

Bibliographic Details
Main Authors:	Lee, Nancy R. (Author), Kotler, Philip (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, Taylor & Francis Group, 2023.
Subjects:	Social marketing. Marketing > Social aspects. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781003272106 100327210X