Fostering sustainable behavior an introduction to community-based social marketing /

Bibliographic Details
Main Author:	McKenzie-Mohr, Doug, 1959-
Corporate Author:	EBSCOhost
Format:	Electronic eBook
Language:	English
Published:	Gabriola Island, BC : New Society Publishers, c2011.
Edition:	3rd ed.
Subjects:	Environmental responsibility. Social marketing. Sustainable development. SOCIAL SCIENCE / General Behavior modification. Business. Social sciences. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Front Cover; Advance Praise; Rights Page; Dedication; Table of Contents; Preface; How to Use this Book; Fostering Sustainable Behavior; Step 1: Selecting Behaviors; Step 2: Identifying Barriers and Benefits; Step 3: Developing Strategies; Developing Strategies Revisited; Step 4: Piloting; Step 5: Broad-scale Implementation and Evaluation; Concluding Thoughts; Acknowledgements; References; About the Author.