Understanding media : the extensions of man /

Bibliographic Details
Main Author: McLuhan, Marshall, 1911-1980
Corporate Author: EBSCOhost
Other Authors: Gordon, W. Terrence, 1942-
Format: eBook
Language:English
Language Notes:English.
Published: Corte Madera, CA : Gingko Press, 2003.
Edition:Critical ed.
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The medium is the message
  • Media hot and cold
  • Reversal of the overheated medium
  • The gadget love: Narcissus as narcosis
  • Hybrid energy: Les Liaisons Dangereuses
  • Media as translators
  • Challenge and collapse: The nemesis of creativity
  • The spoken word: Flower of evil?
  • The written word: An eye for an ear
  • Roads and paper routes
  • Number: Profile of the crowd
  • Clothing: Our extended skin
  • Housing: New look and new outlook
  • Money: The poor man's credit card
  • Clocks: The scent of time
  • The print: How to dig it
  • Comics: MAD vestibule to TV
  • The printed work: Architect of nationalism
  • Wheel, bicycle, and airplane
  • The photograph: The brothel-without-walls
  • Press: Government by news leak
  • Motorcar: The mechanical bride
  • Ads: Keeping upset with the Joneses
  • Games: The extensions of man
  • Telegraph: The social horomone
  • The typewriter: Into the age of the Iron whim
  • The telephone: Sounding brass or tinkling symbol?
  • The phonograph: The toy that shrank the national chest
  • Movies: The reel world
  • Radio: The tribal drum
  • Television: The timid giant
  • Weapons: War of the icons
  • Automation: Learning a living
  • Appendix.