Becoming a public relations writer : strategic writing for emerging and established media /
The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and p...
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| Format: | Book |
| Language: | English |
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New York :
Routledge,
[2020].
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| Edition: | Sixth edition. |
| Subjects: |
Table of Contents:
- Part 1. Principles of effective writing. Writing... and what it means to you
- Effective writing
- Persuasive and ethical communication
- The writing process
- News : the basis for all strategic writing
- News writing style
- Part 2. Paid, earned, owned and shared media. Social media and wiki
- Website and blog
- Fact sheet and advisory
- Print news release
- Broadcast news release
- Transmedia news package
- Advocacy and opinion
- News feature
- Brochure, newsletter and corporate report
- Donor appeal
- Speech, presentation and interview
- Public relations advertising.