The sales acceleration formula : using data, technology, and inbound selling to go from

Use data, technology and inbound selling to build a remarkable team and accelerate sales. The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next

Bibliographic Details
Main Author: Roberge, Mark
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, [2015].
Subjects:
Table of Contents:
  • Uncovering the characteristics of a successful salesperson
  • Five traits great salespeople have and how to interview for them
  • Finding top-performing salespeople
  • The Ideal first sales hire
  • Setting up a predictable sales training program
  • Manufacturing helpful salespeople your buyers trust
  • Metrics-driven sales coaching
  • Motivation through sales compensation plans and contests
  • Developing sales leaders : advantages of a "promote from within" culture
  • Flip the demand generation formula : get buyers to find you
  • Converting inbound interest into revenue
  • Aligning sales and marketing : the SMarketing SLA
  • Technology to sell better, faster
  • Running successful sales experiments
  • HubSpot's most successful sales experiments
  • Conclusion: Where do we go from here?