PAY ATTENTION! how to get, keep, and use attention to grow your business.
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
BUSINESS EXPERT PRESS,
2022.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Part. I Strategy. Chapter 1. The five types of attention. Understanding why attention is the key to your business success ; Chapter 2. The six audiences who matter. The people whose attention you need ; Chapter 3. Messaging at the core centering on what people need to know ; Chapter 4. The five types of compelling content. How to change your ideas Into content ; Chapter 5. The four ways to bridge your content. Moving people through the types of attention to create business growth ; Chapter 6. The power of surround sound. Why one touchpoint will never be enough
- Part II. Execution. Chapter 7. Getting alignment. How to ensure your internal stakeholders are on the same page ; Chapter 8. Making a plan. Making sure your marketing strategies are actionable ; Chapter 9. Measuring success. Marketing will always be about learning and changing ; Chapter 10. Building a marketing team. A strategy is only as good as the people who execute it ; Chapter 11. When you don't want attention ; Chapter 12. Becoming an attention marketer ; Chapter 13. Getting started with your new role.