Consumer behavior change and data analytics in the socio-digital era /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Keikhosrokiani, Pantea, 1982- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2022]
Subjects:	Consumer behavior. Content analysis (Communication) > Data processing. Social media > Data processing. Data mining. Data Mining Consommateurs > Comportement. Analyse de contenu (Communication) > Informatique. MeÌ?dias sociaux > Informatique. Exploration de donneÌ?es (Informatique) Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781668441701 1668441705
DOI:	10.4018/978-1-6684-4168-8