Developing relationships, personalization, and data herald in marketing 5.0 /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Kaur, Jasmine, 1987- (Editor), Jindal, Priya, 1978- (Editor), Singh, Amandeep, 1982- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2022]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Internet marketing. Marketing > Technological innovations. Customer relations. Marketing sur Internet. Marketing > Innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( xxv, 327 pages) : illustrations (some color), color map.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781668444986 1668444984
DOI:	10.4018/978-1-6684-4496-2