APA (7th ed.) Citation

IGI Global Online, Kaur, J., Jindal, P., & Singh, A. (2022). Developing relationships, personalization, and data herald in marketing 5.0. Business Science Reference, an imprint of IGI Global. https://doi.org/10.4018/978-1-6684-4496-2

Chicago Style (17th ed.) Citation

IGI Global Online, Jasmine Kaur, Priya Jindal, and Amandeep Singh. Developing Relationships, Personalization, and Data Herald in Marketing 5.0. Hershey, PA: Business Science Reference, an imprint of IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4496-2.

MLA (9th ed.) Citation

IGI Global Online, et al. Developing Relationships, Personalization, and Data Herald in Marketing 5.0. Business Science Reference, an imprint of IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4496-2.