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Consumer marketing & advertising 2023 /

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"Consumer Marketing & Advertising 2023 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer marketing tactics arecategorized into 60 topics, each p...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, Florida : Richard K. Miller & Associates, 2022.
Edition:Eighth edition.
Series:RKMA market research handbook series.
Subjects:
Marketing > United States.
Marketing > United States > Statistics.
Electronic books.
Online Access:Connect to the full text of this electronic book
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