Consumer behavior 2023 /

"Consumer Behavior 2022 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While th...

Full description

Bibliographic Details
Main Authors:	Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Corporate Author:	Richard K. Miller & Associates (Author)
Format:	eBook
Language:	English
Published:	Miramar, Florida : Richard K. Miller & Associates, 2022.
Edition:	Sixteenth edition.
Series:	RKMA market research handbook series.
Subjects:	Consumer behavior > United States > Statistics. Marketing research > United States > Statistics. Marketing research > United States > Handbooks, manuals, etc. Consumers' preferences > United States > Statistics. Consumers > United States > Statistics. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	"Consumer Behavior 2022 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing ongeneral consumer behavioral topics, Consumer Behavior 2022 is the only resource thatintegrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. Over 850 embedded website linkswill direct you to raw data, additional market research, and other resources."--
Physical Description:	1 online resource (310 pages).
Format:	Mode of access: World Wide Web.
Bibliography:	Includes bibliographical references.
ISBN:	9781577833178 1577833171
ISSN:	2380-8268